SEO is the acronym of " search engine optimization " or " search engine optimizer . " Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Sure to study the potential benefits as well as damages an irresponsible SEO can do for your site many SEOs and other agencies and consultants provide useful services for website owners , including . :
Review your content or site structure
Technical advice on website development : for example, hosting, redirects, error pages , use of JavaScript
Content development
Campaign Management Online Business Development
Keyword Research
SEO Training
Expertise in specific markets and geographies.
Keep in mind that the page of Google search results includes organic search results and often paid advertisement (called "ADS" or "sponsored ") as well. Advertising with Google will not have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results , and it costs nothing to appear in the organic search results . Free resources such as Webmaster Tools, the official Webmaster Central blog , and our discussion forum can provide a wealth of information on how to optimize your site for organic search.
Before you begin your search for an SEO , it's a good idea to become an educated consumer and get familiar with how search engines work . We recommend that you start here:
Google guidelines for webmasters
Google 101: How Google crawls , indexes and serves the web.
If you're thinking about hiring an SEO , the earlier the better. A great time to hire is when you're considering a site redesign , or planning to launch a new site. In this way, you and your SEO can ensure that your site is designed to be search engine friendly from the bottom up . However, a good SEO can also help improve an existing site.
Some useful to ask an SEO issues include :
Can you show me examples of your previous work and share some success stories ?
Did you follow the Google guidelines for webmasters ?
Do you offer online marketing services or advice to complement your organic search business ?
What results do you expect to see , and when? How do you measure your success?
What is your experience in my industry ?
What is your experience in my country / city?
What is your experience in the development of sites?
What are your most important SEO techniques ?
How long have you been in business?
How can I expect to communicate with you ? Would you share with me all the changes you make to my site, and provide detailed information about your recommendations and motivation information ?
While SEOs can provide clients with valuable services , some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways . Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some points to consider:
A common scam is the creation of areas " ghosts " that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on behalf of a client. However, if the relationship sours , the SEO may point the domain to a different site, or even a competitor's domain . If this happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place pages " door " loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is fundamentally wrong since rarely relevant for a wide range of keywords individual pages. More insidious , however, is that these doorway pages often contain hidden to other customers and SEO links. These doorway pages drain away the link popularity of a site and direct it to the SEO and its other clients , which may include sites with dubious or illegal content.
If you feel that you have been deceived by an SEO in some way , you can report it .
In the United States , the Federal Trade Commission ( FTC) handles complaints about deceptive or unfair business practices . To file a complaint , visit: http://www.ftc.gov/ and click on " File a Complaint Online , " call 1-877-FTC-HELP , or write to :
Federal Trade Commission
CRC- 240
Washington , DC 20580
If your complaint is against a company in a country other than the United States , please submit the http://www.econsumer.gov/ .
Be wary of SEO firms and web consultants or agencies that send you out of the blue .
Amazingly, we get these spam emails too :
" Dear google.com ,
I visited your website and I noticed that you are not in most of the major search engines and directories ... "
Reserve the same skepticism for unsolicited email about search engines as you do for " burn fat at night " diet pills or requests to help transfer funds from deposed dictators .
No one can guarantee a # 1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by sending a Sitemap and you can do this yourself at no cost.
Be careful if a company is secretive or will not clearly explain what they intend to do.
Ask for clarification if something is not clear . If an SEO creates deceptive or content on your behalf, such as doorway pages or "disposable" domains , your site could be removed entirely from the Google index . Ultimately, you are responsible for the actions of any companies you hire , so it's best to be sure you know exactly how they intend to "help" you . If an SEO has FTP access to your server, they should be willing to explain all the changes they make to your site .
You should never have to link to an SEO .
Avoid SEOs that talk about the power of " free-for -all" links, link popularity schemes , or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines - at least not in a way that you probably consider to be positive.
Choose wisely .
As you consider whether to go with an SEO , you may do some research on the industry like. Google is one way to do it , of course. You can also find some of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO : http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html . While Google does not comment on specific companies , we've encountered firms are SEOs who follow practices that are clearly beyond the pale of accepted business behavior call. Be careful.
Be sure to understand where the money goes .
While Google never sells better ranking in search results , several other search engines combine pay- per-click or results of digital inclusion pay with their regular web search results . Some SEO promise you figure prominently in the search engines, but place you in the advertising section rather than in the search results. Some SEOs will even change their bid prices in real time to create the illusion that they " control " other search engines and can be placed in the location of their choice. This scam does not work with Google because our advertising is clearly labeled and separated from our search results , but be sure to ask any SEO you're considering which fees will lead to permanent inclusion and apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter ?
What other things not to miss?
There are some warning signs that you may be dealing with a rogue SEO. This is far from an exhaustive list , so if you have any doubts, you should trust your instincts. By all means , do not hesitate to walk if the SEO :
holds the shadow areas of
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
does not distinguish between actual search results and ads that appear on the search results pages
guarantees ranking, but only on obscure , long keyword phrases you would get anyway
operates with multiple aliases or falsified WhoIs info
gets traffic from "fake" search engines, spyware or scumware
areas was removed from Google's index or is not itself listed in Google
How useful is this article:
Registered comments . Thank you !
Not at all helpfulNot helpfulVery helpfulSomewhat helpfulExtremely very useful
relative
Search Engine Optimization
Improve the performance of your site in search [PDF]
Blog
Read our blog for the latest news .
Webmaster API
for developers
Webmaster Tools
Help with other Google products
Change language:
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Review your content or site structure
Technical advice on website development : for example, hosting, redirects, error pages , use of JavaScript
Content development
Campaign Management Online Business Development
Keyword Research
SEO Training
Expertise in specific markets and geographies.
Keep in mind that the page of Google search results includes organic search results and often paid advertisement (called "ADS" or "sponsored ") as well. Advertising with Google will not have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results , and it costs nothing to appear in the organic search results . Free resources such as Webmaster Tools, the official Webmaster Central blog , and our discussion forum can provide a wealth of information on how to optimize your site for organic search.
Before you begin your search for an SEO , it's a good idea to become an educated consumer and get familiar with how search engines work . We recommend that you start here:
Google guidelines for webmasters
Google 101: How Google crawls , indexes and serves the web.
If you're thinking about hiring an SEO , the earlier the better. A great time to hire is when you're considering a site redesign , or planning to launch a new site. In this way, you and your SEO can ensure that your site is designed to be search engine friendly from the bottom up . However, a good SEO can also help improve an existing site.
Some useful to ask an SEO issues include :
Can you show me examples of your previous work and share some success stories ?
Did you follow the Google guidelines for webmasters ?
Do you offer online marketing services or advice to complement your organic search business ?
What results do you expect to see , and when? How do you measure your success?
What is your experience in my industry ?
What is your experience in my country / city?
What is your experience in the development of sites?
What are your most important SEO techniques ?
How long have you been in business?
How can I expect to communicate with you ? Would you share with me all the changes you make to my site, and provide detailed information about your recommendations and motivation information ?
While SEOs can provide clients with valuable services , some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways . Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some points to consider:
A common scam is the creation of areas " ghosts " that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on behalf of a client. However, if the relationship sours , the SEO may point the domain to a different site, or even a competitor's domain . If this happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place pages " door " loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is fundamentally wrong since rarely relevant for a wide range of keywords individual pages. More insidious , however, is that these doorway pages often contain hidden to other customers and SEO links. These doorway pages drain away the link popularity of a site and direct it to the SEO and its other clients , which may include sites with dubious or illegal content.
If you feel that you have been deceived by an SEO in some way , you can report it .
In the United States , the Federal Trade Commission ( FTC) handles complaints about deceptive or unfair business practices . To file a complaint , visit: http://www.ftc.gov/ and click on " File a Complaint Online , " call 1-877-FTC-HELP , or write to :
Federal Trade Commission
CRC- 240
Washington , DC 20580
If your complaint is against a company in a country other than the United States , please submit the http://www.econsumer.gov/ .
Be wary of SEO firms and web consultants or agencies that send you out of the blue .
Amazingly, we get these spam emails too :
" Dear google.com ,
I visited your website and I noticed that you are not in most of the major search engines and directories ... "
Reserve the same skepticism for unsolicited email about search engines as you do for " burn fat at night " diet pills or requests to help transfer funds from deposed dictators .
No one can guarantee a # 1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by sending a Sitemap and you can do this yourself at no cost.
Be careful if a company is secretive or will not clearly explain what they intend to do.
Ask for clarification if something is not clear . If an SEO creates deceptive or content on your behalf, such as doorway pages or "disposable" domains , your site could be removed entirely from the Google index . Ultimately, you are responsible for the actions of any companies you hire , so it's best to be sure you know exactly how they intend to "help" you . If an SEO has FTP access to your server, they should be willing to explain all the changes they make to your site .
You should never have to link to an SEO .
Avoid SEOs that talk about the power of " free-for -all" links, link popularity schemes , or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines - at least not in a way that you probably consider to be positive.
Choose wisely .
As you consider whether to go with an SEO , you may do some research on the industry like. Google is one way to do it , of course. You can also find some of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO : http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html . While Google does not comment on specific companies , we've encountered firms are SEOs who follow practices that are clearly beyond the pale of accepted business behavior call. Be careful.
Be sure to understand where the money goes .
While Google never sells better ranking in search results , several other search engines combine pay- per-click or results of digital inclusion pay with their regular web search results . Some SEO promise you figure prominently in the search engines, but place you in the advertising section rather than in the search results. Some SEOs will even change their bid prices in real time to create the illusion that they " control " other search engines and can be placed in the location of their choice. This scam does not work with Google because our advertising is clearly labeled and separated from our search results , but be sure to ask any SEO you're considering which fees will lead to permanent inclusion and apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter ?
What other things not to miss?
There are some warning signs that you may be dealing with a rogue SEO. This is far from an exhaustive list , so if you have any doubts, you should trust your instincts. By all means , do not hesitate to walk if the SEO :
holds the shadow areas of
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
does not distinguish between actual search results and ads that appear on the search results pages
guarantees ranking, but only on obscure , long keyword phrases you would get anyway
operates with multiple aliases or falsified WhoIs info
gets traffic from "fake" search engines, spyware or scumware
areas was removed from Google's index or is not itself listed in Google
How useful is this article:
Registered comments . Thank you !
Not at all helpfulNot helpfulVery helpfulSomewhat helpfulExtremely very useful
relative
Search Engine Optimization
Improve the performance of your site in search [PDF]
Blog
Read our blog for the latest news .
Webmaster API
for developers
Webmaster Tools
Help with other Google products
Change language:
Indonesia italiano עברית 日本语 한국어 Nederlands polski português
© 2013 Google
Privacy Policy
Terms of utilisationUndo editsAlpha
Is this translation better than the original ? Yes , submit translationThank you for your submission .
Please help Google Translate Improve quality for your language here .
Google Translate for Business: Translator ToolkitWebsite TranslatorGlobal Market FinderDrag and drop file or link here to translate the document or web page .
Drag and drop link here to translate the web page .
We do not stand the kind of file you drop. Please try other file type .
We do not stand the kind of link you drop. Please try other type of link .
Turn off instant translationAbout Google TranslateMobilePrivacyHelpSend feedback
Click to edit and see alternate translations
Drag with shift key to reorder .
Clear textUndo editsAlpha
Is this translation better than the original?Yes, submit translationThank you for your submission.
Please help Google Translate improve quality for your language here.
Google Translate for Business:Translator ToolkitWebsite TranslatorGlobal Market FinderDrag and drop file or link here to translate the document or web page.
Drag and drop link here to translate the web page.
We do not support the type of file you drop. Please try other file types.
We do not support the type of link you drop. Please try link of other types.
Turn off instant translationAbout Google TranslateMobilePrivacyHelpSend feedback
Click to edit and see alternate translations
Drag with shift key to reorder.
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