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Do you want to be right or do you want to be rich
by Stuart Lockley
I was talking to a business owner who has recently been having trouble growing his business. Turnover was static for a few years while costs were rampant as they do. Interestingly, he said he tried every marketing ideas over and none of them worked. He came to the commercialization of ideas was a waste of time because nothing worked, nothing it has increased its sales to the next level.
In a way, I sympathize with him because we've all been in a similar situation in our lives. I know I felt frustrated in the past, when nothing seems to work in different areas of my life. With marketing, we sometimes find ourselves in a situation where nothing seems to work.
How many people have tried direct mail. They spend large amounts of money preparing a letter, buying a mailing list and sending letters. The result is that they receive a pitiful response. It is a difficult situation, because I know from my own experience of experience. Being discouraged, they conclude that the mail does not work. Point out that direct mail works for other companies and they will tell you that it does not work in their industry. They know because they tried.
Then they try advertising. They hire a firm to create a costly advertising. Advertising is done in various media and again they receive zero investigations. The advertising agency claims that you build brand awareness, but you conclude advertising does not work for you.
Of course, if you point out that advertising seems to work for other companies, they will ensure that advertising does not work in their industry. They know because they tried. So it goes on to try different marketing methods and concluded that none of them work.
Sure, other companies are growing. Your sales can be static or increases only slowly, but other companies have more revenue to 10%, 20% or even faster if different marketing ideas should work for them. If you have tried different marketing ideas and they do not work, it's time to abandon the idea that these ideas do not work in your industry. If you have tried everything and nothing works the most likely explanation is that your performance is bad.
If you want to expand your business and none of the things you've tried have worked, or if you want to grow faster but do not know how then ask for outside help. Ask yourself a simple question. "What is most important to you - being able to say you've tried everything and nothing works in your industry or have a growth
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by Stuart Lockley
I was talking to a business owner who has recently been having trouble growing his business. Turnover was static for a few years while costs were rampant as they do. Interestingly, he said he tried every marketing ideas over and none of them worked. He came to the commercialization of ideas was a waste of time because nothing worked, nothing it has increased its sales to the next level.
In a way, I sympathize with him because we've all been in a similar situation in our lives. I know I felt frustrated in the past, when nothing seems to work in different areas of my life. With marketing, we sometimes find ourselves in a situation where nothing seems to work.
How many people have tried direct mail. They spend large amounts of money preparing a letter, buying a mailing list and sending letters. The result is that they receive a pitiful response. It is a difficult situation, because I know from my own experience of experience. Being discouraged, they conclude that the mail does not work. Point out that direct mail works for other companies and they will tell you that it does not work in their industry. They know because they tried.
Then they try advertising. They hire a firm to create a costly advertising. Advertising is done in various media and again they receive zero investigations. The advertising agency claims that you build brand awareness, but you conclude advertising does not work for you.
Of course, if you point out that advertising seems to work for other companies, they will ensure that advertising does not work in their industry. They know because they tried. So it goes on to try different marketing methods and concluded that none of them work.
Sure, other companies are growing. Your sales can be static or increases only slowly, but other companies have more revenue to 10%, 20% or even faster if different marketing ideas should work for them. If you have tried different marketing ideas and they do not work, it's time to abandon the idea that these ideas do not work in your industry. If you have tried everything and nothing works the most likely explanation is that your performance is bad.
If you want to expand your business and none of the things you've tried have worked, or if you want to grow faster but do not know how then ask for outside help. Ask yourself a simple question. "What is most important to you - being able to say you've tried everything and nothing works in your industry or have a growth
Undo ... editsIs this translation better than the original? Yes, submit translationThank you for your help submission.Please Google Translate Improve quality for your language here.
Google Translate for Business: Translator ToolkitWebsite TranslatorGlobal Market FinderDrag and drop file or link here to translate the document or web page.
Drag and drop link here to translate the web page.
We do not stand the kind of file you drop. Please try other file type.
We do not stand the kind of link you drop. Please try other type of link.
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Drag with shift key to reorder.
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